By applying Behavior Design to a product or service, most of our clients can bring in more customers, generate higher sales volume, create more signups, increase customer loyalty, including more return customers and much more.

Stanford University and Dr. BJ Fogg are the two strongest roots of Behavior Design.

Dr. Fogg, director of the Stanford Persuasive Technology Lab, pioneered Behavior Design through his research and industry contributions.
Although the Stanford Persuasive Technology Lab was founded in 1998, “Behavior Design” did not gain significant traction until 2007 with the “Facebook App” class taught by Dr. Fogg and Dave McClure, founder of 500 startups.
Numerous students from that class either sold their companies or went on to founding ones that change behavior. Two notable companies would be Instagram and Pulse. The famous NYTimes article on the class can be found here: The Class That Built Apps, and Fortunes.
Since that class, many notable pioneers of Behavior Design have graduated from Stanford’s Persuasive Technology Lab.
Our co-founder Christian A. Romero partnered with Stanford's first Behavior Design's graduate-David Ngo, to provide you with the best Behavior Design system possible.
We are writing this because:
1) We love the field and are always learning
2) We often get asked “How do we learn Behavior Design? Who do we talk to if we want to apply Behavior Design to the ‘X’ field?”
Actually, David asked many of the same questions during his time at Stanford. Because the field is so new, there were very few academic classes that catered exclusively to Behavior Design. So David and Christian had to learn in the real world and from their mentors. And these are the people that we found, studied, worked with personally, or heard about.
Hope it’s helpful to you.