How can you monetize your website? Digital Experience Optimization requires more than a thoughtful information architecture.

April 19, 2021by Adam Matthews0

The way your website is laid out and the path in which your visitors navigate through it is often overlooked or taken for granted. Having a smart site architecture doesn’t just contribute to a smoother digital experience for your customers, but it can also help you enhance your bottom line

Learn how we’re using the latest psychology to architecture website designs with a more impactful structure that helps greatly increase your bottom line.

Your Ultimate Goal

It may seem simple to layout a website’s information architecture, but oftentimes a business’ website is designed to fit the content, without realizing the user’s experience or your ultimate goal. Rather than creating a website that attracts and engages users, the website is confusing and over bloated with content that is not relevant to your company’s bottom line. Over 68% of users have reported trouble navigating even some of the most well known corporate websites — imagine all the money being left on the table!

The solution is simple — behavior design. When we design your website, we get down to what’s most important — your bottom line. Rather than just filling content, run testing to develop functionality that is intuitive to your users. As Steve Jobs once famously said, “If it doesn’t make sense to the user, they won’t use it. It’s that simple.”

For the last two decades we’ve been working with Fortune 500’s, celebrities and businesses while assisting their vision for developing a strategy and monetization. When it comes to web traffic, we’ve mastered ways to increase ROI and impact your bottom line. Many businesses and celebrities have a web presence, but are they optimally monetizing it? In other words, a well-developed and executed strategy is liquid gold for those with a broad web presence. For the past 20 years, we have been there. Ready to take your business to the next level?

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