Applying psychology to solving industry and world problems is not new.Using applied psychology to identify target behaviors and creating solutions that work is new. It is called Behavior Design or Behavioral Design. Stanford University and Dr. BJ Fogg are the two strongest roots of Behavior Design. Dr. Fogg, director of the Stanford Persuasive Technology Lab,...
For 20 years, I have been developing software for small businesses and large corporations. I knew something was missing to make systems more successful at the beginning. Many ventures apply the benefits factor to their equation, and I came to the conclusion that this approach is good but not the best approach. This is when...
The way your website is laid out and the path in which your visitors navigate through it is often overlooked or taken for granted. Having a smart site architecture doesn’t just contribute to a smoother digital experience for your customers, but it can also help you enhance your bottom line Learn how we’re using the...
You have a great product and your first customer base loves it. Your target audience has been narrowed down and you have plans to advertise to this audience with a custom message. Your analytics are showing that people are visiting your website, but very few people are actually buying your product. A critical element to...
Your logo is more than just a representation of your brand, it’s the heart and soul of it. Have you ever seen a big brand without an excellent logo? No? That’s because they all have one. A professionally designed logo can give you the edge over your competition by establishing good rapport with your audience....
As I talk with leaders of companies about permanently adopting remote work, they often ask, “What do I need to do differently to manage remote hourly workers vs. salaried employees?” Some seem a little embarrassed by the question. Maybe they feel that just asking it suggests that they aren’t sure they can trust remote workers...
Take the emotion out of IT outsourcing in your company with a strategic approach that considers your core business, your processes and your reasons for outsourcing. The decision to outsource IT functions isn’t always easy. On the one hand, some employees may take offense, feeling the decision is a commentary on their skills or work....
Avoid the pain and frustration of a failed Salesforce implementation. This blog provides a detailed guide for success. Executives have signed on the dotted line, or more realistically, within the DocuSign box. The whole world is now in front of you with this turnkey, ever-evolving Salesforce solution ready to fit any business need. To get...
The insurance industry is ripe with opportunities to create better experiences through customer journey mapping, a proven method of capturing and meeting customers’ needs. For decades, most insurance companies have relied on agents to work with customers, and few customers look forward to incidents that force them to call their agents. However, that model is...
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