Recently we developed a custom software for Sutter Health with the aim to help their employees advance their career development. It’s not uncommon for large corporations to seek digital solutions to help facilitate internal as well as external growth. So what are the keys to successful software? Today we’ll dive into some key elements that...

Applying psychology to solving industry and world problems is not new.Using applied psychology to identify target behaviors and creating solutions that work is new. It is called Behavior Design or Behavioral Design. Stanford University and Dr. BJ Fogg are the two strongest roots of Behavior Design. Dr. Fogg, director of the Stanford Persuasive Technology Lab,...

For 20 years, I have been developing software for small businesses and large corporations. I knew something was missing to make systems more successful at the beginning. Many ventures apply the benefits factor to their equation, and I came to the conclusion that this approach is good but not the best approach. This is when...

The way your website is laid out and the path in which your visitors navigate through it is often overlooked or taken for granted. Having a smart site architecture doesn’t just contribute to a smoother digital experience for your customers, but it can also help you enhance your bottom line Learn how we’re using the...

You have a great product and your first customer base loves it. Your target audience has been narrowed down and you have plans to advertise to this audience with a custom message. Your analytics are showing that people are visiting your website, but very few people are actually buying your product. A critical element to...

Your logo is more than just a representation of your brand, it’s the heart and soul of it. Have you ever seen a big brand without an excellent logo? No? That’s because they all have one. A professionally designed logo can give you the edge over your competition by establishing good rapport with your audience....